Get ready for a TV with technology that will change the way you see TV and movies—the 1080p KDL-40W4100 flat panel LCD HDTV with Motionflow™ 120Hz technology creates a new standard for picture performance. With smooth, lifelike image quality that responds to the demands of even the fastest moving images, it's like being right in the middle of the action. Add unique features like the enhanced Xross Media Bar® with 3D graphics and integrated TV Guide program information, built in DMex capability for optional digital modules, and other picture quality technologies like BRAVIA Engine 2™ and ACE contrast enhancement, and you can see why we call the W-series the new standard in 120Hz performance.